Recent research from Nofie Iman of the Department of Management at Universitas Gadjah Mada in Yogyakarta, Indonesia, sheds light on the challenges and opportunities in the maritime logistics sector of Indonesia. Published in “Marine Economics and Management,” the study addresses the pressing issues of inefficiency, high costs, and low competitiveness faced by Indonesian ports, particularly in the wake of rapid technological advancements.
The research utilized surveys and interviews with key players in the maritime logistics industry, alongside secondary data from the Ministry of Transport of the Republic of Indonesia. This comprehensive approach allowed the authors to conduct a multiple case study and principal component analysis (PCA) to draw meaningful conclusions about the state of port digitization in the country.
One of the significant findings of the study is the relationship between the perceived usefulness of port digitization services and the intention of users to adopt these technologies. Iman noted, “The intention to use port digitisation services will increase if the perceived usefulness of the service also increases.” This highlights a critical opportunity for businesses in the maritime sector to enhance their operations by investing in digital solutions that improve efficiency and connectivity.
However, the research also pointed out potential pitfalls. It found that an increase in the negative coefficient of user trust could sharply decrease the likelihood of customers utilizing these digital services. This underscores the importance of building trust in digital platforms to ensure widespread adoption. Iman emphasized, “Users expect to have a good experience using the application and bring benefit to their business,” indicating that user experience will play a crucial role in the success of these digital initiatives.
The implications of this research are significant for various sectors, including logistics, shipping, and port management. By focusing on improving digital connectivity and user trust, Indonesian ports can enhance their competitiveness on a global scale. This could lead to reduced operational costs and improved service delivery, ultimately benefiting the entire maritime supply chain.
As Indonesia navigates the complexities of digital transformation in its maritime logistics sector, the findings from Iman’s research provide a roadmap for stakeholders aiming to leverage technology for enhanced operational efficiency. The study’s insights are particularly relevant for emerging markets looking to modernize their logistics capabilities and improve their position in the global economy.
