In a recent study published in “Cleaner Logistics and Supply Chain,” Ahmed Hussein Ali from the College of International Transport and Logistics at the Arab Academy for Science Technology and Maritime Transport in Alexandria, Egypt, has shed light on the critical role of sustainable logistics service quality (SLSQ) in enhancing customer relationships within the supply chain. This research is particularly relevant for maritime professionals looking to leverage sustainable practices to gain a competitive edge.
The study surveyed 421 small and medium-sized enterprises (SMEs) across Egypt, aiming to quantify how SLSQ influences customer satisfaction and relationship quality. The findings reveal a clear link: when customers are satisfied with the sustainability of logistics services, it positively impacts their overall relationship quality with service providers. Ali notes, “Customer satisfaction with SLSQ indeed positively affects single relationship quality second-order dimensions.” This indicates that focusing on sustainability can lead to stronger bonds between logistics service providers and their clients.
For the maritime sector, the implications are significant. As global pressures mount for environmentally friendly practices, logistics companies that prioritize sustainability may not only meet regulatory requirements but also enhance their market appeal. The study highlights the importance of building trust and commitment through sustainable practices, suggesting that maritime businesses that invest in SLSQ can foster deeper customer loyalty. The research indicates that dependence and trust play crucial mediating roles in this relationship, which could translate into long-term contracts and repeat business for logistics providers.
Moreover, the study provides actionable insights for logistics service providers (LSPs) operating in emerging markets like Egypt. By understanding and implementing the principles of SLSQ, maritime companies can improve their service offerings and ultimately drive better customer satisfaction. Ali emphasizes the need for LSPs to refine their strategies to elevate performance in these contexts.
As the maritime industry continues to navigate the complexities of sustainability and customer relationship management, this research serves as a timely reminder of the benefits that come with embracing sustainable logistics practices. With the right focus, companies can not only meet the evolving demands of their customers but also position themselves as leaders in a competitive landscape.
For those in the maritime sector, this study underscores a promising opportunity: by prioritizing sustainable logistics service quality, businesses can enhance customer relationships and secure a more sustainable future.
