In the heart of Europe, a significant shift is underway, and it’s not just about the tides. The European Union is steering towards a future where it aims to be the world’s first climate-neutral continent by 2050. This ambitious goal is driving changes across all sectors, including transport, which is a major source of emissions. Enter Ewelina Sendek-Matysiak, a researcher from the Kielce University of Technology, Faculty of Management and Computer Modeling, who’s diving deep into the minds of young consumers to understand their views on e-mobility. Her work, published in ‘Transport Problems’, is a treasure trove of insights for maritime professionals looking to navigate the shifting currents of the automotive market.
Sendek-Matysiak’s research highlights that the current automotive market in Poland is dominated by old combustion engine cars, with an average age of 14.5 years. This is a stark contrast to the EU’s green ambitions. She notes, “An important point to note is that in 2021, nearly twice as many used cars were imported into Poland as new cars were sold, and this was 11.3% higher than the figure recorded in 2020.” This trend underscores the challenge ahead, but also the opportunity for electric vehicles (EVs) to make a splash.
So, what do young consumers think about e-mobility? Sendek-Matysiak’s findings reveal that young buyers, aged 18 to 25, are a pivotal group in the automotive market. Their purchasing preferences will shape the future of the car market, including whether it will be zero-emission. Understanding their attitudes towards electric cars can help create more relevant information messages and guide companies and institutions involved in introducing electric cars to the Polish market.
For maritime professionals, this presents a unique opportunity. As the demand for EVs grows, so will the need for infrastructure to support them. This includes charging stations, which could be a game-changer for maritime sectors. Imagine a future where ships and ports are powered by electricity, reducing emissions and aligning with the EU’s climate goals. This shift could open up new avenues for investment and innovation in the maritime industry.
Moreover, the maritime sector could learn a thing or two from the automotive industry’s approach to e-mobility. As Sendek-Matysiak points out, “Knowledge of their attitudes towards electric cars can be the basis for creating more relevant information messages.” This could translate to better communication strategies for maritime sectors, helping to educate and engage stakeholders in the transition to greener technologies.
In the grand scheme of things, the maritime sector is a significant contributor to global emissions. By embracing e-mobility and learning from the automotive industry’s approach, maritime professionals can play a crucial role in the EU’s journey towards climate neutrality. After all, the future is electric, and it’s time for the maritime sector to plug in.
