Buckle up, maritime enthusiasts, because Ninety Percent of Everything (90POE) is setting sail for the Asia-Pacific (APAC) region, and it’s not just for a leisurely cruise. The maritime tech innovator is planting its flag in Singapore, a move that’s got the industry buzzing with anticipation and a dash of curiosity. Let’s dive in and see what this means for the future of maritime digitalisation and sustainability.
First off, why Singapore? Well, it’s not just because of the chilli crab. Singapore is a global maritime hub, the heart of APAC, and a hotspot for shipping and commodities. It’s a region brimming with opportunities, but also packed with unique challenges. That’s where 90POE’s local expertise and scalable solutions come into play. They’re not just showing up; they’re rolling up their sleeves and getting to work.
At the helm of this new venture is Mark Sundrum, the newly appointed Business Development Director for the Singapore office. With over two decades of experience in the APAC maritime sector, Sundrum is no stranger to the industry’s ebbs and flows. He’s got the chops to support 90POE’s regional growth and help ship owners, operators, and managers navigate the digital waters.
So, what’s the big deal about this expansion? It’s all about 90POE’s OpenOcean STUDIO, a dedicated maritime operations platform that’s like the Swiss Army knife of digital solutions. It leverages advanced data analytics and Artificial Intelligence to optimise costs, reduce emissions, and drive safer, more reliable, and compliant operations. In an industry as competitive and regulated as maritime, that’s a game-changer.
But here’s where it gets interesting. This expansion isn’t just about business growth. It’s about deepening engagement with customers and partners in the region who share 90POE’s vision for a smarter, more efficient, and more sustainable maritime future. It’s about challenging the status quo and sparking debate. It’s about asking, “What if we could do things better, smarter, greener?”
Richard Buckley, Founder and CEO of 90POE, puts it bluntly: “Our decision to expand into Singapore is a natural step in our journey.” It’s a journey that’s taking the maritime industry by storm, and it’s one that’s just getting started. So, hold onto your hats, folks. The future of maritime digitalisation and sustainability is here, and it’s sailing into the APAC region with 90POE at the helm. This move is sure to shake things up, and it’s high time the industry pays attention. After all, if you’re not moving forward, you’re falling behind. And in the fast-paced world of maritime tech, falling behind is not an option.
