R.M. Young Company is kicking off a three-part webinar series with a deep dive into its latest innovation: SNOdar, a LiDAR-based snow depth sensor designed to tackle the challenges of winter weather monitoring. The inaugural session, “Reimagining Snowfall: Introduction to SNOdar,” is set for August 21, 2025, with two time slots—8:00 AM and 1:00 PM EDT—to accommodate global audiences.
This isn’t just another product launch. It’s a masterclass on how technology is reshaping snow measurement, and it’s geared toward professionals who need precision in the coldest, harshest conditions. Andy Oliver, Director of Product & Applications Management, and Ed DiFilippo, Vice President of Global Sales & Marketing, will lead the session, breaking down SNOdar’s tech, applications, and real-world impact.
The webinar will cover everything from the evolution of snow measurement to SNOdar’s standout features. Attendees will get a detailed look at how the sensor works, its advantages over traditional methods, and best practices for setup. But it’s not just about specs—R.M. Young is also highlighting practical use cases. Whether it’s optimizing solar panel performance in snowy regions, ensuring safety at ski resorts, or supporting environmental research, SNOdar is designed to deliver actionable insights.
“We’re not just talking about snow depth—we’re talking about how this tech can make operations safer, more efficient, and more data-driven,” says DiFilippo. The session will also include live polls, a Q&A segment, and a sneak peek at future features, including upcoming eSWE (estimated snow water equivalent) functionality.
This is the first of three webinars in the series, positioning R.M. Young as a thought leader in winter weather monitoring. The company is clearly aiming to equip professionals in environmental science, utilities, and winter operations with the tools they need before the season hits. And with free registration and on-demand access post-event, there’s no reason not to tune in.
The big question is: How will this tech reshape winter operations? If SNOdar lives up to its promise, we could see a shift from reactive to proactive snow management—where data doesn’t just inform decisions but drives them. And that’s a game-changer for industries where winter weather isn’t just a challenge, but a critical factor in safety, efficiency, and profitability.