SEA.AI, a trailblazer in marine vision systems, has just added a heavy hitter to its ranks: Scott Middleton, the new Head of Global Sales. With over two decades in maritime tech, Middleton isn’t just joining the team—he’s bringing a mission. His career has been a relentless pursuit of safer, greener seas, from optimising ship routes at Weathernews to steering satellite comms at Inmarsat. Now, he’s setting his sights on SEA.AI’s AI-driven collision avoidance and risk reduction tech.
Middleton’s appointment isn’t just a leadership shuffle—it’s a strategic bet on scaling impact. His background in maritime safety, satellite communications, and global sales aligns perfectly with SEA.AI’s vision. “SEA.AI is at the forefront of a transformation in the commercial, governmental and recreational maritime industries,” Middleton said. “Offering AI-driven collision avoidance and risk reduction within these rapidly digitalising markets is incredibly exciting. Together with our partners, we have a mission to save lives at sea by unlocking enhanced situational awareness for all vessels in all sectors.”
Marcus Warrelmann, CEO of SEA.AI, underscored Middleton’s unique fit for the role. “Scott’s background in maritime safety, satellite communications, and global sales leadership is an ideal match for SEA.AI’s ambitions,” Warrelmann said. “He brings both the expertise and the passion to help us scale into new markets while staying true to our mission of saving lives at sea.”
Middleton’s passion for the ocean runs deeper than his professional resume. A lifelong scuba diver, he’s acutely aware of the human and environmental stakes. “Whether it’s preventing collisions, avoiding whale strikes, or enabling more efficient routing, SEA.AI’s machine vision solutions deliver tangible value for customers and society,” he added.
This isn’t just about selling tech—it’s about scaling a vision. Middleton will represent SEA.AI at major industry events, including METSTRADE, pushing the conversation on AI-driven safety and sustainability. His appointment signals a bold step forward for SEA.AI, but it’s also a challenge to the industry. With Middleton at the helm of global sales, the question isn’t whether AI-driven safety tools will take off—it’s how quickly the rest of the sector will follow.