In the bustling world of maritime culture and commerce, a novel approach to cultural dissemination and brand communication is making waves, quite literally. Qi Zhang, a researcher from the School of Art and Design at Fuzhou Foreign Language and Trade College, has been exploring how the Internet of Things (IoT) can revolutionize the way we share and experience the rich history of the Maritime Silk Road. Published in the Journal of Engineering and Applied Science, Zhang’s work offers a fresh perspective on how technology can bridge the gap between tradition and modernity, creating new opportunities for the maritime sector.
So, what’s the big deal? Well, imagine walking through a museum or cultural center and having an experience that’s not just informative but also interactive and personalized. Zhang’s research proposes a collaborative application scheme that uses IoT and art design to achieve just that. By leveraging the Technology Acceptance Model (TAM), the AIDA (Attention-Interest-Desire-Action) model, the immersive experience model, and the social identity model, Zhang aims to innovate cultural dissemination and enhance brand value.
In simpler terms, Zhang’s approach involves using IoT devices to capture user behavior and reactions in real time. This data is then used to create personalized content and real-time feedback, optimizing the user experience. For instance, a visitor might receive tailored information about a particular artifact based on their previous interactions, making the experience more engaging and memorable.
The commercial implications of this research are significant. In the maritime sector, where cultural heritage and tourism often go hand in hand, this technology could enhance visitor experiences, leading to increased engagement and potentially higher revenues. Moreover, the ability to capture and analyze user data could provide valuable insights into visitor preferences and behaviors, enabling more targeted marketing and branding strategies.
Zhang’s research also highlights the potential for improving brand loyalty. By creating immersive and interactive experiences, brands can forge deeper connections with their audience, fostering a sense of loyalty and attachment. This is particularly relevant in the maritime sector, where brands often compete to attract tourists and visitors.
Zhang’s findings are promising. For example, the fifth-ranked user in the technology acceptance model achieved a perceived ease of use (PEOU) score of 9 and a perceived usefulness (PU) score of approximately 8.33, reflecting a positive user experience. The AIDA model application achieved a 50% purchase conversion rate, indicating that the technology can effectively drive consumer action.
“Our research confirms that the collaborative model between the IoT and art design and brand communication can break through traditional communication boundaries,” Zhang said. “It improves the efficiency of cultural dissemination and brand loyalty, providing direction for further deepening the application of IoT in interactive and immersive experiences.”
In the ever-evolving landscape of maritime commerce, Zhang’s research offers a glimpse into the future of cultural dissemination and brand communication. By embracing IoT and innovative design, the maritime sector can create more engaging and personalized experiences for visitors, driving growth and fostering deeper connections with its audience. As Zhang’s work published in the Journal of Engineering and Applied Science shows, the potential is vast, and the opportunities are ripe for the taking.